Carleen Lyden-Kluss
Carleen Lyden-Kluss is a marketing and communications professional in the commercial maritime industry with over 30 years of experience. As Founder and President of Morgan Marketing & Communications, she specializes in identifying, developing and implementing strategic marketing and communications programs that increase her clients’ revenues.
Utilizing her network of domestic and international contacts, she can drive corporate growth across borders and time zones.
These relationships include:
- Ship owners/operators and other vessel owner/operators
- Bankers and financiers
- Ship managers
- Classification societies
- Attorneys
- Brokers
- Shipyards
- Insurance executives
- Regulatory, organizational and association representatives
In her 30 years of professional experience, including over 16 in shipping, she helped her clients develop business, reorganize and reposition their corporations, improve strategic planning, and manage sales. She has provided market and financial analysis, corporate communications initiatives (advertising, public relations, investor relations and crisis media management), product and services development, and event management.
Typical of her successful projects are the following:
- Developed and implemented a marketing program which increased a ship management company’s business by 35%.
- Grew the Connecticut Maritime Association’s annual conference by 25% annually.
- Increased sales force revenue by 43% for a national media sales organization.
- Conceived and produced The Shipping News, the maritime industry’s first television program.
- Managed media relations for a critical shipbuilding program.
- Crisis media training, program development and implementation.
- Provided a corporate communications platform for a successfully launched chemical tanker company which more than doubled their corporate value.
- Assisted in the seamless integration of two major maritime law firms.
- Co-founded NAMEPA (North American Marine Environment Protection Association).
Current and former clients include: ABS, Blank Rome Maritime, Eletson, Chembulk Tankers, The Connecticut Maritime Association, K-Sea Transportation, JP Morgan Chase, Overseas Shipholding Group, Furman Selz, Atlantic Marine Limited Partnership, New York Maritime Inc, (NYMAR), Mobil Shipping, Lloyd’s Register, Stolt-Nielsen, Det Norske Veritas (DNV), Concordia Maritime, Bureau Veritas, the Maltese Registry, Holland & Knight, The Marine Society, UABL S.A., The Admiralty/Finance Forum, SUNY Maritime College, Watson Farley & Williams, Aon, GE Capital and the Bermuda International Shipping Association, Healy & Baillie LLP, Naftiliaki/Newsfront, Alliance of Episcopal Maritime Ministries, Marine Money, North American Maritime Ministry Association (NAMMA), CR Cushing & Co. and Ensolve.
Carleen Lyden-Kluss graduated from Wellesley College with a BA in Political Science and History (minor in Economics) and studied Accounting at Cornell School of Business Administration. She is a member of the Connecticut Maritime Association, INTERTANKO, INTERCARGO, Women’s International Shipping and Trading Association (WISTA,USA) and The Marine Society, and is a trained facilitator and media trainer.
Contact Information
690 Mill Hill Terrace
Southport, CT 06890
(203) 255-4686
executivedirector@namepa.net